Photo: BMW
BMW is currently trying to appeal to every possible customer demand. Of course, it will cost you an arm and a leg but when you can get your own tree inside the car you’re ordering, does the price really matter?
Don’t believe us? Have you ever heard of BMW’s Individual Manufaktur division? It’s the one that allows you to turn your wildest dreams into reality, from the get go.
While most people would order a car with as many options as possible and then go to a tuning company such as Vilner, for example, to get the finishing touches they want, some wouldn’t. These are the customers that know about Individual Manufaktur and what it’s capable of.
The specially created division will do only bespoke projects that follow the exact requests of the customer. Therefore you can get any color on the outside you could possibly wish for, you can come to them with your own wood and tell them to make the trims out of it or even with your own leather, the same principle applying.
Bottom line is: you can do every thing and anything to your car, from day 1. In order to showcase their skills, BMW decided to post a couple of pictures of one of their latest creations on Facebook.
The car features a Frozen Red Individual exterior with full fine-grain Merino leather in Opal White with contrast stitching in Sakhir Orange inside.Piano finish Black trims complete the package with accents in Frozen Red. The doorsill finishers feature the Individual Manufaktur signet while the floor mats have Opal white borders while the signet motif can be found on them also, as well as the headrests and the cup holder covers.
While most people would order a car with as many options as possible and then go to a tuning company such as Vilner, for example, to get the finishing touches they want, some wouldn’t. These are the customers that know about Individual Manufaktur and what it’s capable of.
The specially created division will do only bespoke projects that follow the exact requests of the customer. Therefore you can get any color on the outside you could possibly wish for, you can come to them with your own wood and tell them to make the trims out of it or even with your own leather, the same principle applying.
Bottom line is: you can do every thing and anything to your car, from day 1. In order to showcase their skills, BMW decided to post a couple of pictures of one of their latest creations on Facebook.
The car features a Frozen Red Individual exterior with full fine-grain Merino leather in Opal White with contrast stitching in Sakhir Orange inside.Piano finish Black trims complete the package with accents in Frozen Red. The doorsill finishers feature the Individual Manufaktur signet while the floor mats have Opal white borders while the signet motif can be found on them also, as well as the headrests and the cup holder covers.
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