BMW Showcases 50:50 Weight Distribution with 30 Second Ad

BMW 1M Coupe 1 photo
Photo: Screenshot from Youtube
We all know that performance cars are not all about power or how fast they go in a straight line. Lately, most of the automotive world started to recognize the growing importance of weight in their cars.
Unfortunately, this wasn't done for the sake of increasing cars' performances on the race track. The sudden attention given to weight saving technology was and still is related to fuel efficiency.

Having less to carry around, your car will consume less, obviously. However, the M Division engineers knew about the importance of the 'weight' parameter in the design of a car for a long time.

It's actually one of the reasons why M cars are so loved. During their development, the engineers are constantly looking to balance the vehicle as close to the desired 50:50 distribution as possible.

This commercial, recently published on BMW Canada's Youtube channel, showcases just that. It shows one of the best M cars ever to be built (the 1M Coupe) on a balance beam standing in perfect equilibrium. Brilliant!

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