‘The future is now’ is a motto you must’ve heard over and over again, at least in the recent years. For decades, the world and the scientists were enticed by the coming of the 21st century and now, that we’re living it, the future seems to be... just now!
BMW decided to take up the teachings and wisdom of the most famous science fiction writer in the world, Sir Arthur C. Clarke, and transport them into today’s age to promote their new car, the i8.
The knighted author rose to fame thanks to his fascinating views on the future and molded the future of many young kids, encouraging them to dream. Dreams later on became reality, thanks to hard work and innovation.
The i8 represents just that, a new step in mobility and a new way of looking at the way we conceive pleasure behind the wheel. This here is the future, and it’s happening now. Don’t miss it!
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