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BMW's Santa Spreads Holiday Cheer with an M6. Because He's Santa and He Can

Being Santa has it perks - that’s what we figured out from watching holiday commercials.
BMW Christmas card 1 photo
Photo: YouTube screenshot
Obviously, you get all the milk and cookies one could dream of and, one night a year, you’re the most expected person on Earth. It’s a rather demanding night in the last week of December, when everybody else is at home on holiday, but at least you get to ride a reindeer-driven open-sleigh that flies. Can’t beat that, can you?

According to premium carmakers from Germany, you can. Or you can find an attractive substitute.

In BMW’s case, the commercial only named “Santa” shows a faceless Santa driving the red nose out of an M6 Coupe. Because Santa is a responsible person, he only drifts his cars on the track, where he carefully placed some Christmas cards. While the average person either orders them online or writes each one themselves, Santa has a lot of cards to write and personalize.

So he has to come up with something special to mark his love to all of his fans. To find out what Santa did, you have to watch the video below.

Since we’ve seen Santa at the wheel before, but in Mercedes-Benz adverts, now we can’t help but wonder what exactly St. Nick likes to drive in his spare time.

In Mercedes-Benz’s Christmas commercials, Santa is driving a Mercedes-AMG GT. Obviously, just like the BMW M6 Coupe ad, the two commercials that place Santa Claus at the wheel of a Mercedes-Benz show a shiny red car. In a creative move, the guys who did BMW’s advert figured out a way to make their spot complement the rival brand’s videos.

The trick? Well, the BMW commercial shows “Santa’s Other Workshop” while the original-ish Mercedes-Benz ones show Santa getting around from venue to venue in an AMG GT. The smart part about the BMW commercials here is that Santa might drive a BMW every single day of the year without interfering with his big day. At least, that’s how we see it.

BMW COMMERCIAL “SANTA”
MERCEDES-BENZ COMMERCIAL “SWITCHEROO”
MERCEDES-BENZ COMMERCIAL “SANTA'S GARAGE 2013”
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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