BMW Reports Sales Up 12% in December

BMW Group announced its December sales figures, reporting a 12 percent increase in BMW buying and the best December for MINI since 2002. A total of 27,600 vehicles were shifted by BMW and MINI combined, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago.

“As we’ve seen throughout the last six months of 2010, consumers in December clearly felt more confident about the future and showed it in their purchases. We really like the momentum we’re getting as a result of this and along with our continual aggressive new model launches from BMW and MINI in 2011 we have real optimism we will continue growing our business with profitable sales in the new year,” explains Jim O’Donnell, President and CEO of BMW of North America, LLC.

Last month, the carmaker saw an increase of 15.7 percent in sales of BMW brand cars for a total of 23,280 compared. During the entire year of 2010, BMW shifted 220,113 vehicles, or 12.0 percent more than the 196,502 units sold in 2009.

The 5 Series saw the biggest increase in demand which was up 28.9 percent to 5,045 units, followed by the 3 Series, which sold 12.3 percent better than last year at 10,067 vehicles last month. The SAV segment, that includes the X3, X5 and X6, grew by 26.9 percent for the year to 48,108 units compared to 37,925 in 2009.

Last month saw the MINI brand’s best December sales performance in the US since it was launched in 2002. The company reported figures of 4,320 automobiles, an increase of 23.8 percent from the 3,489 in December 2009. This brings the 2010 total to 45,644 cars, an increase of 0.9 percent compared to the 45,225 sold in 2009.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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