Now that we’re officially in the last month of summer, the sale reports for July are starting to show up online, with BMW, as usual, making the headlines. That’s because during the last 4 weeks and 3 days, the German brand managed to sell 9.8 percent more cars in the US than in the same month of 2013, making this the most successful July in the company’s history.
The BMW Group (including MINI) managed to sell a 32,220 vehicles in the previous month, 7.4 percent more than the 29,993 vehicles sold during the same month of last year. It’s 2.4 percent lower than the brand result because MINI sales went down 2.3 percent last month, still recovering from the generation switch of the Hardtop model.
On a year-to-date basis, the BMW Group is now up 5.4 percent compared to 2013, adding up to a total of 213,754 units during the first seven months of the year. It’s the best result ever recorded in the company’s near 100-year history.
As far as BMW Brand sales went, things were looking even better, with an overall growth of 9.8 percent, as we were telling you in the first paragraph. In total, 26,409 BMWs were sold in the US, compared to the 24,043 sold over the same period in 2013. On a year-to-date basis, BMW brand sales went up even more to an average of 11.7 percent, adding up to 183,791 units in total.
“The sales momentum that’s been building all year reached its year-to-date peak in July, setting a new BMW record for the month,” said Ludwig Willisch, President and CEO, BMW of North America. “There’s certainly more to come, especially with the new X4 and 4 Series Gran Coupe now hitting the market and our revolutionary hybrid-electric BMW i8 on the horizon.”
MINI brand sales, on the other hand, recorded another negative month, as we were saying. The sales dropped 2.3 percent compared to last year, when record-breaking sales were recorded. Only 5,881 new cars were sold in the US wearing the winged badge, adding up to the disappointing drop recorded over the year of 21.8 percent (29,963 units sold this year compared to 38,306 last year).
On the other hand, the MINI pre-owned vehicle sales went through the roof, posting the best July in the brand’s history on North American grounds. 7.1 percent more cars were sold, adding up to 2,115 units in total, compared to 1,974 sold in the same period of last year.