“Formula one (for BMW) is valuable. Before the season the project was evaluated again in detail and the financial situation was part of the analysis. But in the long-term we also need success,” Theissen was quoted as saying by German broadcaster RTL.
Despite beginning the 2009 season with the sole thought of challenging for the world title, BMW failed miserably at both trailing Brawn – Mercedes for the championship lead and develop a competitive Kinetic Energy Recovery System they've been working on since early last year.
While using their veto right to stop the postponement of the KERS unit until 2010, BMW were believed to benefit from a massive advantage in terms of KERS development this year. Nevertheless, the technology has so far proved to be a complete failure, as the team has scored only 4 points in the constructors standings after the first 4 races – and that was the result of great strategy and rain-shortened action.
After another disappointing performance in Bahrain, when both BMW F1.09s were lapped by the leading pack by the finish line, BMW are now hoping to up their game in Europe. The team will introduce a revised aerodynamic package for the Spanish race, aimed to boost the car's performance in the following European rounds.
As reported by the media lately, another reason why BMW are eager to continue their staying in Formula One is because of their bid to become sole KERS suppliers from 2010 onwards. Following FIA's plans to introduce a standard unit starting next year, BMW were the only constructor to announced their bid for the job, with Mercedes likely to step in the race later this season.