BMW Group record a 6.1 percent increase in sales during April, reaching a new record of 145,505 vehicles sold during the fourth month of the year. Besides that, 2012 began with the most successful first four months ever with 571,040 units sold.
“Following on from the best first quarter in the company’s history, we have just reported our most successful April sales ever. We are well on course to achieving a record year in 2012. We are clearly benefiting from a very attractive product line-up which is finding success with customers right across the globe. This momentum will continue as we add new vehicles throughout the year, such as the BMW 6 Series Gran Coupe in June”, said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, in Munich on Tuesday.
Sales grew 25.1 percent in the Asia region, and this was backed up many by demand in China, which accounted for 27,197 deliveries, an increase of 30.8% over the same month last year. Meanwhile, in the US 26,793 vehicles were delivered in April which reflects an increase of 6.1 percent.
Demand for the new 1-Series remains strong with 14,551 vehicles delivered in April, an increase of 68.3% over the same month last year. The BMW 3-Series Sedan also reported strong performance with a total of 24,006 vehicles delivered to customers, an increase of 26.3% compared to last year.
Demand for the MINI brand vehicles was almost unchanged compared to a year ago, a fact that is worring us, given the bigger lineup they've got now.