Photo: BMW
Today BMW received the Kelley Blue Book Brand Image Award for Best Overall Luxury Brand for outstanding achievement in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The award is given each year based on the consumer perception data from Kelley Blue Book's Brand WatchTM study, in order to honor the automotive brands that have successfully captured and maintained the consumer's attention.
Brand WatchTM is an online tracking study which consults over 12,000 shoppers annually on Kelley Blue Book's website: KBB.com. This way, the study offers insight into the shoppers' perceptions of brands and models and other decisive factors that contribute to the decision making process.
“The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
“It is an honor to be recognized as the ‘Best Overall Luxury Brand. The fact that this award is based solely on consumer perception only makes BMW’s win that much more satisfying,” said Ludwig Willisch, President and CEO, BMW of North America.
This is the ninth win for BMW over the years, in different categories like: Best Exterior Design, Luxury (2012, 2009, 2008), Best Performance Brand (2011, 2009), Coolest Brand (2011, 2009) and Best Exterior Design – Luxury Sedan/Coupe/Hatchback (2008).
Brand WatchTM is an online tracking study which consults over 12,000 shoppers annually on Kelley Blue Book's website: KBB.com. This way, the study offers insight into the shoppers' perceptions of brands and models and other decisive factors that contribute to the decision making process.
“The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
“It is an honor to be recognized as the ‘Best Overall Luxury Brand. The fact that this award is based solely on consumer perception only makes BMW’s win that much more satisfying,” said Ludwig Willisch, President and CEO, BMW of North America.
This is the ninth win for BMW over the years, in different categories like: Best Exterior Design, Luxury (2012, 2009, 2008), Best Performance Brand (2011, 2009), Coolest Brand (2011, 2009) and Best Exterior Design – Luxury Sedan/Coupe/Hatchback (2008).
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