BMW Ranked Second Amongst Social Media Buzz Generating Topics

Online conversations tend to cover a lot of areas. One of them includes automobiles and auto manufacturers and, thankfully, they can be ranked, so that the companies know exactly what to do and what customers want.
October Social Buzz Rankings 1 photo
Photo: AutoGuide
For the second consecutive month, Ford managed to keep its lead over its competitors in online discussions. At the same time BMW and Toyota grew a lot in October, overtaking long time master, Chevrolet.

All this time, Lexus grew the most, thanks to a meme on Tumblr making a reference to a Macklemore song that mentions a Lexus. Talk about fame and fortune meeting good luck. With the unexpected help from the rising artist, the Japanese brand managed to enter the top ten, despite being stuck on the 9th position.

That's not all the good news for BMW though. According to Phoenix Marketing International's Automotive Practice, BMW headed the fuel efficiency category and the discussions regarding quality and price matters, alongside Mercedes-Benz.

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