BMW Presents the Double Space Presentation for the London Design Festival

BMW, under the overall direction of Adrian van Hooydonk, Senior Vice President of BMW Group Design and the careful supervision of Karim Habib, BMW Head of Design, created a special presentation inside the Victoria and Albert Museum in London.
Precision and Poetry at V&A Museum 1 photo
Photo: Screenshot from Youtube
Starting on September 13 and going through to October 24, 2014, the London Design Festival will be taking place in the capital city of the UK. Since you can’t talk about BMWs without addressing their design, the company decided to take an active part in the show.

Therefore, they set out to create a special presentation that would reimagine the museum. The V&A is the world’s largest museum of decorative arts and design and houses over 4.5 million objects split between 145 galleries over a surface of 51,000 sq meters.

The purpose of BMW’s presentation was to create a ‘double space’ and was inspired by the Sistine Chapel. Upon entering it, as a tourist, you are handed a mirror so that you can check out Michelangelo’s The Last Judgement painting. The same idea stood behind this project.

Created by Edward Barber and Jay Osgerby the installation named ‘Precision and Poetry’ features two huge mirror-like constructions that give the impression of space and mystery to one of the galleries of the museum. Words are actually hard to find to perfectly describe it. The video below will surely do a better job at it. Check it out!

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