"The sales trend remains positive – we reported healthy double-digit growth once again in May. Thanks to our numerous new models, such as the BMW 5 Series and the BMW X1, we are on course to maintain our position as the world’s leading manufacturer of premium vehicles throughout 2010,” Ian Robertson, BMW member of the board for sales and marketing said in a statement.
As was the case with Volkswagen and Daimler, China proved to be the locomotive pulling all the other markets up, in terms of percentage growth. Last year's automotive revelation posted an 107 percent increase in sales, to 13,998 units.
The BMW brand, the core asset of the group, sold 101,775 units, 12.3 percent higher than in May last year. Its best performers were the 7 Series (33.6 percent higher), 5 Series Sedan (13.1 percent higher) and the Z4 (10.9 percent higher).
MINI continues to strengthen its position, posting a 2.7 percent increase in volume, to 18,848 units. Rolls Royce posted perhaps its best performance in the last months, with a 147 percent increase bringing the total number of new Rollses on the streets to 678. The feat is largely due to the new Rolls-Royce Ghost, launched last December.
“The new Ghost has been very well received by customers all over the world. With this new model, we aim to double total Rolls-Royce sales this year,” said Robertson.