BMW Optimistic About Reaching Global Sales Target of Over 2 Million Cars

BMW Optimistic About Reaching Global Sales Target of Over 2 Million Cars 1 photo
BMW just unveiled its newest Driving Center in South Korea, in the town of Incheon. Aimed at fulfilling a demand that Asian customers constantly complained about, the new Center will be covering the South Eastern area of the biggest continent in the world and will create a couple of new jobs.
However, amongst various statements and other pleasantries with the press, BMW’s Sales Chief, Dr. Ian Robertson talked about the future sales his company is expecting to make this year and the ambitious goal they set for themselves for 2014.

"Our target is to exceed 2 million cars and motorcycles in all brands during this year. We want to maintain our leading position in the premium segment," said Robertson.

Well, so far, the company is right on track and, if things keep going this way, they might as well break that record by December. Not by much but the target could be achieved.

In the first half of this year, BMW’ sales went up, once again, towards record-breaking heights. By the end of June, they managed to sell 1.02 million vehicles, just right to beat their last performance, recorded in 2013, when they just missed the target with 1.96 million cars.

Their rivals are not falling behind, though. Audi and Mercedes both posted even bigger percentile gains with 11 percent more cars sold in the first half of the year.

Audi is still second in the luxury market with 869,350 units sold worldwide while Mercedes in coming up strong with 830,336 units. Both companies claim that by the end of the year, they will post even more impressive growth.

With more and more cars to be released this year, like the 2 Series Active Tourer, the new X6 and other models starting to settle into their niches, like the new X4, things are looking up for BMW.
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