BMW Offers On-Demand Music Service With MOG

MOG shook hands with BMW on an on-demand streaming music service which will offer on demand music for BMW owners in the US. The service will be available to models equipped with the BMW Apps smartphone app integration option. Furthermore, the two companies will reveal the beta version of the app at the North American press launch of the new 6-Series Coupe.

The app will offer unlimited on-demand streaming, ad-free listening to any artist, album, or song at any time from practically anywhere. BMW owners can browse, search, play, or skip songs using existing BMW iDrive controller and steering wheel controls.

“The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner. The development of BMW Apps enables us to bring new features into the car with a speed that simply was not possible before. Stayed tuned, there will be more to follow.” Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of North America.

"We're thrilled to work with BMW to unveil a premium automotive integration of an on-demand music service. We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG user experience specifically for BMW USA that makes it fast, easy and safe for drivers to enjoy unlimited, uninterrupted music and still focus on the road. People listen to music while driving more than anywhere else, so it's critical for us to offer MOG in the car," David Hyman, CEO of MOG added.