BMW of North America Has a New Vice President

The Marketing division of BMW North America will have a new Vice President starting with September 15, in the person of Trudy Hardy, according to an announcement from President and CEO of BMW NA, Ludwig Willisch.
BMW Logo 1 photo
This comes as the previous VP, Dan Creed, became Vice President of the Eastern Region. As part of her new job title, Trudy will also be heading the Product Planning and Strategy function for the BMW brand on the US market.

“Trudy is a leader as well as a talented and passionate marketing expert with a deep understanding of our business. I am delighted to welcome her to this critical new role for which she is very well suited,” said Willisch.

With over 20 years of marketing experience, she's been working for BMW for the last 13 years. Over the time spent at the North American division of the German manufacturer she led the national marketing of both MINI and BMW brands.


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