BMW New Lifestyle Collections Bring Out the M in You

You’re not a true car enthusiast if you don’t own at least one of your favorite brand’s accessories. Whether it’s about your outwear, traveling equipment, money or even your own kids, as a car owner you need to stay cool. That is pretty much the message that all auto makers send whenever they create their so-called “lifestyle collections.”

And that is because cars are not just about vehicles that you use for your comfort and transportation, they have to be an actual culture, part of a ritual.

BMW's idea of luggage

The black BMW Modern Boardcase was created especially for flights and short getaways, as the company claims it was designed with accessible compartments and with plenty of storage space on the inside. It stands next to its bigger brother, the Modern Trolley 22’’ which offers additional comfort with an easy-glide rubber wheels, plus extra-strong handles. To make the luggage collection complete, BMW also added a Modern Messenger Bag that comes with a shoulder strap and padded handle, weighs 500 g and is flexible.

Next in the line comes the outwear. BMW Jacket comes in either blue or black color and its “driver-friendly sleeves guarantee maximum freedom of movement behind the wheel”. The all-weather jacket’s two-tone, woven, water-repellent outer fabric and fleece lining will keep you warm. Ladies are not ignored by the new collection, as their own version has tapered fit.

BMW knows how you should keep your money

So you need to keep your money in style? Good, that’s what the next items from BMW are for.

The new wallets are made from the finest Italian calf leather, while the Money Clip is elegant and sophisticated in equal measure. Add some BMW Cufflinks with rubber inlay that feature the typical BMW kidney grille style and you’re almost perfect.

The M Collection

BMW also unveiled their new M Collection, which “is for anyone who has an affinity for power and dynamism”. A reversible down jacket for ladies and a male counterpart “2-in-1” jacket stand as the collection’s lead outwear.

Another piece of the puzzle definitely worth checking out is the BMW M Carbon Chrono. The brushed stainless steel wrist watch is water-resistant up to 100 meters and features a carbon watch face. A bright red second hand displays the time behind the scratch-resistant mineral glass cover.

BMW has plans for your kids

And considering nobody should be left behind, BMW also thought of the younger car enthusiasts. The BMW Z4 RideOn in red for children from three to five years old is made from pollutant-free plastic and can be operated for up to two hours. It comes with lights, indicators, speakers and its horn and motor sounds allegedly guarantee the authentic driving feel.

Scale model fans are not forgotten

In case you are rather an old-school car enthusiast, then you probably want to check out the company’s new BMW i8 scale models. The dynamic lines of the plug-in hybrid make it a crowning part of any collection. The realistic 1:18 scale model features real steering wheel and has a collection of extra details.

All the products are available at the BMW online shop and at selected BMW dealers.