The survey also asks users to rank nine potential features of the upcoming BMW Apple Watch app, but it allows users to add suggestions or requests. For example, users could suggest BMW makes an Apple Watch complication, but also to show certain information first (like state of charge, locked doors and windows, remaining range), right when they open the app.
Naturally, BMW also wants to figure out if their respondents drive an electric model, a combustion-engined vehicle, or a plug-in hybrid. Each category of user is interested in another type of key information shown first on the display of their watches from Apple, so it makes sense for BMW to ask that kind of question.
The survey made by BMW features the i4, which is set to launch in Europe this fall and will reach the U.S. in 2022. The app will work for other models made by the German brand, but the company could not help itself in displaying its latest electric vehicle to its customers, even if the i4 is just a background image for the survey.
BMW's connection with Apple is strong, and the German marque used to focus its app development on iPhone users alone. Back then, it was believed that Apple's closed-off ecosystem offered more security, while BMW had a different official position. Things have changed since then, and the brand introduced Android connectivity for its models launched in recent years. However, not all Android users get the best possible connectivity experience in a BMW, as iPhone users do.