BMW Moving X1 Launch Forward to Capitalize on Olympics

2013 BMW X1 1 photo
Photo: BMW
Right now, BMW is filled with sporting spirit. As an official sponsor of the 2012 Summer Olympics in London, they haven’t missed a beat in bottling that competitive spirit and selling it on to their customers in commercials.
The new 3-Series is already synonymous with BMW in the US, but there is a new crossover making to this market for the very first time which could use that added marketing boost. So, the launch of the 2013 X1 has been moved up in order to coincide with the Olympic Games.

“To enhance traffic and support consumer demand generated by the ad, we are pulling forward the September launch date and releasing these vehicles immediately. There’s no better way to capture the sales excitement by having a vehicle on-hand,” a bulletin from BMW USA reads, according to

The US market will see a total of three variants, offered in combination with only two engine options. The base X1 2.0-liter turbo is sold either as a the RWD sDrive28i for $31,545, or as the all-wheel drive X1 xDrive28i for $33,245. For those willing to burn a bit more petrol, there’s the range topping X1 xDrive35i, which sells for a mighty $39,345.

Under the hood of the X1 28i, you’ll find a 240-horsepower 2.0-liter turbocharged four-cylinder, while the 35i is fitted with a bigger 3.0-liter with twin turbos and is good for 300 hp. Both units come mated to an automatic gearbox and feature start-stop technology, and brake energy regeneration.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories