Photo: BMW
Back in March, two great rivals of the automotive industry joined forces to create an unstoppable mobility giant. At the time, both said they will “remain competitors in their respective core businesses.”
Planning not to forget they are after all rivals, the two companies announced on Thursday their yet unnamed joint venture will conduct business from a common headquarters in the German capital Berlin, “outside of their respective Group structures.”
Additionally, the two companies officially filed the transaction with the European Commission, as well as “with the responsible authorities in a number of different countries.”
The joint business will be owned and operated evenly by BMW and Daimler and will extend far beyond the reach of car-sharing services.
After they get the green light, the BMW Daimler monster will unleash the combined power of the 20,000 vehicles operating in 31 major international cities as part of the car2go and DriveNow fleets, attacking an ever-expanding car-sharing market.
The on-demand segment, the one where Uber is king, would be handled by moovel (Daimler) and ReachNow (BMW). Ride-sharing and taxi services would be handled by mytaxi, Chauffeur Privé, Clever Taxi and Beat.
The Germans will even go after revenue from parking with ParkNow and Parkmobile Group, while ChargeNow and Digital Charging Solutions, comprising a combined 143,000 charging points worldwide, will be tasked with making money from selling electricity to electric vehicles.
The goal of both BMW and Daimler is to offer customers “a holistic ecosystem of intelligent, seamlessly connected mobility services, available at the tap of a finger.”
“The future of mobility is being shaped in major cities like Berlin,” said in a statement Harald Krüger, BMW chairman of the board.
“With the ecosystem we are planning, we will create solutions for tomorrow's urban mobility: intelligent, seamlessly connected and available at the tap of a finger. We believe this will improve quality of life in major cities.”
Additionally, the two companies officially filed the transaction with the European Commission, as well as “with the responsible authorities in a number of different countries.”
The joint business will be owned and operated evenly by BMW and Daimler and will extend far beyond the reach of car-sharing services.
After they get the green light, the BMW Daimler monster will unleash the combined power of the 20,000 vehicles operating in 31 major international cities as part of the car2go and DriveNow fleets, attacking an ever-expanding car-sharing market.
The on-demand segment, the one where Uber is king, would be handled by moovel (Daimler) and ReachNow (BMW). Ride-sharing and taxi services would be handled by mytaxi, Chauffeur Privé, Clever Taxi and Beat.
The Germans will even go after revenue from parking with ParkNow and Parkmobile Group, while ChargeNow and Digital Charging Solutions, comprising a combined 143,000 charging points worldwide, will be tasked with making money from selling electricity to electric vehicles.
The goal of both BMW and Daimler is to offer customers “a holistic ecosystem of intelligent, seamlessly connected mobility services, available at the tap of a finger.”
“The future of mobility is being shaped in major cities like Berlin,” said in a statement Harald Krüger, BMW chairman of the board.
“With the ecosystem we are planning, we will create solutions for tomorrow's urban mobility: intelligent, seamlessly connected and available at the tap of a finger. We believe this will improve quality of life in major cities.”
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