Photo: BMW
It looks like BMW Motorrad are making a quick recovery from the downward spiral the motorcycle and automotive industry have been caught up into during the last 4 years or so. At least this is the message the group's motorcycle division is getting through to us, posting sales figures higher than the last year's.
Heiner Faust, the Head of Sales and Marketing is extremely pleased with the sales of the new liquid-cooled R1200GS, one of the main drives of the 4.2% sales growth over the last year figures: "This builds on the continuing positive demand for our motorcycles and maxi-scooters, in particular the brilliant success of the new R1200GS.
We have never sold so many units of a new model in the first six months of sales. We have delivered 19,083 new R1200GS motorcycles throughout the world since the bike’s market launch in March 2013. This gives us the impetus for the coming months, driving us to set a new record for the year as a whole. Our model offensive continues unabated."
August 2013 saw 7,708 units reaching their new owners, a 4.2 percent over the 7,400 motorcycles and maxi-scooters sold in the same month of 2012, while the worldwide market reached 83,890 units sold, a growth of 9.3 % (prev. yr.: 76,729 units).
And what's even more thrilling is Herr Faust's declaration which almost passed unnoticed: "No fewer than five new models will be unveiled to the public in the coming months." As the C Evolution electric scooter is already expected to show up September 10th at the IAA Car Show in Frankfurt, Germany we're wondering which new machinery the will Intermot bring...
We have never sold so many units of a new model in the first six months of sales. We have delivered 19,083 new R1200GS motorcycles throughout the world since the bike’s market launch in March 2013. This gives us the impetus for the coming months, driving us to set a new record for the year as a whole. Our model offensive continues unabated."
August 2013 saw 7,708 units reaching their new owners, a 4.2 percent over the 7,400 motorcycles and maxi-scooters sold in the same month of 2012, while the worldwide market reached 83,890 units sold, a growth of 9.3 % (prev. yr.: 76,729 units).
And what's even more thrilling is Herr Faust's declaration which almost passed unnoticed: "No fewer than five new models will be unveiled to the public in the coming months." As the C Evolution electric scooter is already expected to show up September 10th at the IAA Car Show in Frankfurt, Germany we're wondering which new machinery the will Intermot bring...
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