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BMW Motorrad Sales in the U.S. Are Plummeting

Even though BMW is doing well worldwide, the U.S. and Canadian markets are recording solid decreases in the number of motorcycle and maxi scooter sales.
BMW R1200RS, one of the bikes that were supposed to boost BMW's sales, but didn't 1 photo
In the United States, BMW's unit sales have been worse in no less than four out of the first five months of the year, whereas in Canada, only two months were better than the year-ago corresponding intervals.

The month of May saw BMW motorcycle sales literally plummeting, with only 1,221 units sold to final customers. Figures alone are not evocative enough, but BMW admits that the sales in May 2016 are 40 percent worse than the records in the fifth month of 2015.

With 5,641 units sold through the end of May 2016, BMW's performance in the U.S. market is still 17.3% down from the 6,821 motorcycles and maxi scooters sold in the same period last year.

To the north, in Canada, the overall situation is still on a positive trend. May 2016 sees a 7.6% sales drop compared to the same month in 2015, but overall, the very strong sales in February and March still keep the balance 5.9% on the bright side.

The worldwide sales figures show a slower increase in sales for the month of May. BMW sold 1.2% more bikes and scooters in international markets in May 2016, reaching 15,180 units. The year-to-date numbers for the first five months indicate a slightly bigger increase worldwide, with the 65,761 units accounting for 4.5% percent.

Interestingly enough, BMW's Motorrad division recorded the smallest worldwide growth compared to BMW and MINI cars, with the latter posting the best evolution in the first five months of the year, 5.2% up from the same period in 2015. However, the increase is sustained by previous good sales months, as May 2016 and to-date statistics are also on the negative trend.

No other statements were made, but we can expect to see BMW officials coming up with some statements soon, most likely after the end of the first semester of 2016. Most people hoped that the models BMW recently introduced would boost the sales, so explanations are needed.


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