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BMW Motorrad Sales Grow, Record-Breaking Year Continues

BMW Motorrad reports a stable ascending course for its motorcycle and maxi scooter sales for the 5th consecutive month. Sales in the month of May 2014 have been 7.7% higher than those in the same month of 2013, with no less than 14,088 units sold compared to 13,081 last year. These figures made May 2014 the most successful month of May in the 90-year-long history of the brand.
2014 BMW R1200RT 1 photo
Photo: BMW
The higher May sales helped BMW reach a new all-time high in the number of motorcycles and maxi scooters sold to date. In the first five months of 2014, 59,151 BMW two-wheeled vehicle have been sold to final customers, the extra 6,751 units representing a 12.9 percent increase over the similar figure reached last year.

Heiner Faust, BMW Motorrad Head of Sales and Marketing says that 4 models are the main engine for the sustained growth: the all-time favorite R1200GS, its touring brother R1200RT, the last air/oil-cooled machine, the acclaimed R nineT and the new S1000R naked sport bike.

BMW has recently tasted road racing glory once more, after Michael Dunlop won almost all the races in the 2014 Isle of Man TT, including the respectable Senior TT one, and claiming the Joey Dunlop Trophy for the second time in a row. Michael Dunlop’s victories in the two-wheeled road racing around the Snaefell Mountain come 75 years after the historic TT win Georg Meier took back in 1939.

The Bavarian manufacturer is making the last preparations for the biggest BMW rally in the world, the BMW Motorrad Days, 4-6 July in Garmisch-Partenkirchen, Germany, but some of its customers will definitely not want to remember this year’s edition. The guys who bought the 2014 R1200RT sport-touring machines equipped with the Dynamic ESA suspensions are under a riding ban caused by a recall.

Things are very serious and the major crash hazard is preventing many of them from using their bikes for the planned trips. Hopefully BMW will solve this problem in due time. Follow the link for more details on the 2014 BMW R1200RT recall.
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