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BMW Motorrad Posts Record 2016 Half-Year Sales

BMW Motorrad is showing signs of prosperity by setting a new sales record for the first half of 2016. This is also the fourth consecutive time the German brand posts increased sales figures, with more than 80,000 units sold as of June this year.
2016 BMW bikes 7 photos
BMW C 650 maxi scooterBMW R nineTBMW S 1000 RRBMW S 1000 XRBMW R 1200 GS AdventureBMW R 1200 GS
Worldwide sales of BMW motorcycles and maxi-scooters reached a record of 80,750 units in the first half of 2016, representing a 3 percent increase over the same period of last year when 78,418 units reached their customers. The company says that’s only the tip of the iceberg and is expecting to achieve a new high score for the year as a whole.

“As of June 2016, we were able to set our fourth six-month record in succession, at the same time supplying more than 80,000 motorcycles and maxi scooters to our customers by the middle of a year,” BMW Motorrad Head of Sales and Marketing Heiner Faust said. “Based on this positive development we will now strive to achieve another sales record for the year as a whole.”

As expected, the best-seller is still the R 1200 GS travel enduro model, with 14,630 of them reaching a new home as of last month. The R 1200 GS Adventure sibling has likewise continued to sell like hot cakes, raising the bar at 11,732 units supplied. The Adventure model S 1000 XR and S 1000 RR supersport claimed third and fourth spot accordingly, while the R 1200 RT touring classic falls into fifth place.

The retro-styled BMW R nineT seems to do great too, exceeding expectations with 4,629 units delivered. However, the biggest increase was registered by the new generation C 650 maxi scooter which targeted 5,259 new clients, representing a 73.2% increase over the same six months in 2015.

Most of the demand comes from major European motorcycle markets like Spain, with a growth of 22.6%, Italy at 6.9% and France with a need of 5.6% more BMW Motorrad two-wheelers.

press release
 
 
 
 
 

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