BMW Motorrad Opens New Factory in Brazil

BMW G310R 1 photo
Photo: BMW
BMW Group announces that a new Motorrad factory will be opened in Brazil, in the city of Manaus. This new facility will be BMW's own production site and is expected to become operational by the end of 2016.
The new BMW plant will create around 170 jobs, with even better prospects envisaged. The facility is expected to reach a volume of 10,000 units per year, and the production is apparently destined for the Brazilian market.

No less than nine BMW models will be assembled in the new Manaus factory, but so far the German manufacturer is keeping their names secret, with only one exception. The only motorcycle BMW confirmed as being a part of the line-up is the all-new G310R, BMW's first-ever under-500cc machine, introduced last autumn.

BMW is expected to reveal the names of the eight additional motorbikes that will be manufactured in the new factory, but the guessing game should not be too difficult. That is because the existing facility BMW uses for local assembly will cease to operate this summer, and the production of those bikes will be switched to the new plant.

BMW Motorrad and local bike maker Dafra had a manufacturing agreement inked in 2009, and it is set to expire this very summer; the BMW bikes were produced in Dafra's Manaus facility.

Brazil is one of the important markets for BMW, and the Bavarian manufacturer hopes to make it grow even more, especially with the introduction of the entry-point G310R machines. "With our global growth strategy, we are opening up emerging markets such as Brazil. The G310R plays a key role in winning over new enthusiastic target groups for BMW Motorrad," added Stephan Schaller, General Director of BMW Motorrad.

The birth of the G310R represents one of the boldest steps BMW took, as it marks the company's entry in the small-displacement bikes, the approach that retains the best odds of penetrating emerging markets where BMW's presence is not yet well-established.

Benefiting from German design and engineering and maintaining a lower price thanks to being manufactured in places such as Brazil or India, the G310R promises to become the go-to machine for new and even returning riders who don't want or who can't afford going for one of BMW's top bikes.

We are eagerly waiting for the BMW G310R to make its full-scale debut worldwide and then see if it will dethrone the mighty R1200GS from its leading position.
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