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BMW Motorcycles Launches Roadside Assistance iPhone App

To the disappointment of some Europeans, the new iPhone application for its Roadside Assistance service has been launched by BMW Motorrad for its North American division only. The new app comes standard for three years with every new BMW Motorcycle purchase.

“The free iPhone application, developed in partnership with Allstate Roadside Services, may be customized by BMW Motorcycle Riders and includes advanced functionality to enhance the overall BMW Motorrad ownership experience,” a company statement reads.

As soon as they finish downloading the application, BMW motorcycle owners will access a number of custom settings so that their BMW motorcycles are properly managed in the application.

"BMW Motorcycle riders appreciate the best technology on their bikes. This App compliments the innovation that is put into every BMW Motorcycle produced," said Jorge Soriano, BMW Motorcycle Aftersales Manager, in a release.

Key features of the new application include:

  • Compatibility with any registered BMW Motorrad model in the United States (models from 1981 onward).
  • Expedited handling of BMW Motorrad USA Roadside Assistance requests.
  • Automatic sharing of GPS location and motorcycle details (color, model, etc.) between the BMW Motorrad USA Roadside Assistance call center and the Motorcycle rider.
  • Direct telephone access to BMW contact information, including authorized BMW Motorrad Dealers, BMW Motorrad Customer Relations, and of course BMW Motorrad USA Roadside Assistance.

Currently, up to four BMW motorcycles may be imported to a single installation of the application. Each bike may be nicknamed, can be associated with a unique photo, and the Vehicle Identification Number (VIN) and color of each are also stored by the application.

The new app is available for download at the following link.
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