Photo: BMW AG
This year, the now-classic CES won’t take place physically in Las Vegas; instead, the event had to adhere to 2020’s principles of entirely moving to the online realm. Still, from January 11th to 14th, we’re going to be treated to some of the most important technology novelties of the year, including from within the automotive industry.
Just last week, Mercedes-Benz decided to showcase one of the main attractions of its upcoming all-electric EQS flagship limousine – the new iteration of the Mercedes-Benz User Experience infotainment system, now dubbed the MBUX Hyperscreen.
Now it’s time for its major rival from Bavaria to highlight its alternative. It’s the well-known iDrive, of course, teased as a new “paradigm shift in the interaction between driver and vehicle” on the brink of its 20-year anniversary.
Believe it or not, two decades have passed since BMW first introduced the now-iconic display and operating system assembly. The company is now gearing up for the next chapter, which is said to “transport driver-vehicle interaction into a new digital and intelligent age.”
We'll find what exactly that means later this year because, for the time being, the German automaker is only bringing a preview of the next-generation iDrive at the 2021 edition of CES. Said preview does include a video that’s meant to be funny, showcasing the meeting between an E65 BMW 7 Series and the newly minted iX.
Oddly enough, we find ourselves rooting for the older sedan, the one that was bashed as the perfect example of the way Chris Bangle loved to style BMWs! Well, never mind this encounter because we’re here primarily to deal with the iDrive.
The company came up with these particular models because the 2001 7 Series originally premiered the first iteration of the iDrive, while the iX will arrive on the market this very year with the new generation of the UX (user experience) interface. And BMW claims the new version will further tap into the potential of an “intelligently connected vehicle” to make the experience “safer, even more comfortable and convenient, and even richer in variety.”
By the way, because we’re dealing with a digital event, BMW has actually created its personalized CES portal, with all content available directly through a dedicated platform.
Now it’s time for its major rival from Bavaria to highlight its alternative. It’s the well-known iDrive, of course, teased as a new “paradigm shift in the interaction between driver and vehicle” on the brink of its 20-year anniversary.
Believe it or not, two decades have passed since BMW first introduced the now-iconic display and operating system assembly. The company is now gearing up for the next chapter, which is said to “transport driver-vehicle interaction into a new digital and intelligent age.”
We'll find what exactly that means later this year because, for the time being, the German automaker is only bringing a preview of the next-generation iDrive at the 2021 edition of CES. Said preview does include a video that’s meant to be funny, showcasing the meeting between an E65 BMW 7 Series and the newly minted iX.
Oddly enough, we find ourselves rooting for the older sedan, the one that was bashed as the perfect example of the way Chris Bangle loved to style BMWs! Well, never mind this encounter because we’re here primarily to deal with the iDrive.
The company came up with these particular models because the 2001 7 Series originally premiered the first iteration of the iDrive, while the iX will arrive on the market this very year with the new generation of the UX (user experience) interface. And BMW claims the new version will further tap into the potential of an “intelligently connected vehicle” to make the experience “safer, even more comfortable and convenient, and even richer in variety.”
By the way, because we’re dealing with a digital event, BMW has actually created its personalized CES portal, with all content available directly through a dedicated platform.
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