The U.S. performance car market has a new "engeneetically" modified beast among its population, as BMW’s U.S. division has announced the introduction of a new optional “Competition Package” for the 2011 M3 coupe and sedan.
Consider this a fine tuning offered by the company - the package consists of a 10mm lowered suspension and 19-inch alloy rims which have a greater offset for a wider track. The car’s Electronic Damping Control and Dynamic Stability Control systems have been reconfigured in order to make the most out of these refinements. The aphrodisiac has a price of $2,500, regardless of the model on which it is installed.
BMW’s marketing department has decided to use this opportunity to hit on the potential clients with a very cheesy line: the guys claim that the M3, in the Competition Package incarnation is “the best handling production M car ever built”.
The standard M3 already handles better than a cat with two tails so we’re thrilled to hear that this new version will outperform it but still, the claim raises some of our multiple eyebrows.
First of all, there has been no word of a European release of the package, so this is like telling all European clients that they come second for the company.
Maybe more important is the fact that if it were true this would mean that the standard M3 with the Competition Package would outhandle the upcoming GTS street-legal racing version of the M3, which seems pretty improbable...
Consider this a fine tuning offered by the company - the package consists of a 10mm lowered suspension and 19-inch alloy rims which have a greater offset for a wider track. The car’s Electronic Damping Control and Dynamic Stability Control systems have been reconfigured in order to make the most out of these refinements. The aphrodisiac has a price of $2,500, regardless of the model on which it is installed.
BMW’s marketing department has decided to use this opportunity to hit on the potential clients with a very cheesy line: the guys claim that the M3, in the Competition Package incarnation is “the best handling production M car ever built”.
The standard M3 already handles better than a cat with two tails so we’re thrilled to hear that this new version will outperform it but still, the claim raises some of our multiple eyebrows.
First of all, there has been no word of a European release of the package, so this is like telling all European clients that they come second for the company.
Maybe more important is the fact that if it were true this would mean that the standard M3 with the Competition Package would outhandle the upcoming GTS street-legal racing version of the M3, which seems pretty improbable...