BMW Loses Luxury Sales Crown to Mercedes in September in the US

Mercedes-Benz’s strategy of pushing small, cheap cars in the US seems to be working, the Stuttgart-based company finally overtaking BMW in the luxury sales top after 8 months of domination from the Bavarians.
Mercedes-Benz S-Class S500 Hybrid 1 photo
Photo: Mercedes-Benz
In September, Mercedes sold 27,315 units on the US market, recording a 11 percent increase compared to the results posted last year. It was also enough to strip BMW of the luxury sales crown it held for the first 8 months of the year.

Since we’re talking numbers, 1,729 more cars wearing the three-pointed star were sold in September compared to those wearing the blue and white badge on their bonnets (27,315 vs 25,586).

Sales were boosted by the CLA-Class four-door coupe and the newly introduced S-Class that was sold in no less than 1,909 units, five times the volume recorded in September last year.

The GLK-Class was also up 11 percent in sales as well as the M-Class SUV that recorded a 9 percent increase, to 3,460 units. On a year-to-date basis, however, BMW is still leading with 236,591 units sold so far in the US compared to Mercedes’ 233,211. BMW’s luxury lead over Mercedes for the year-to-date is 3,380 vehicles.

Lexus is also picking up the pace, being the only other premium manufacturer that broke the 200,000 units barrier in the US this year. Posting 12 straight months of sales gains, the Japanese manufacturer is hot on the Germans’ tails.
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