BMW Looking for Second North American Plant Location

BMW Roundels 1 photo
Photo: BMW
Despite announcing a huge investment in the Spartanburg, South Carolina plant, estimated at $1 billion, BMW apparently wants even more manufacturing facilities on the North American continent, to better cope with the increasing demand.
After announcing that the company’s biggest plant will be the one in the US (450,000 units per year) some officials gave hints that that’s not all they are thinking about at the moment.

According to Automotive News, BMW has been narrowing the list of locations for the next plant, two sites in Mexico still being considered. Furthermore, it looks like the company is interested in making their most popular model at the new location, the 3 Series.

"We will decide this in the next months," Harald Krueger, BMW's production chief, said in an interview in an internal publication for staff obtained by Bloomberg News. "On the North American continent, there's still potential."

“As part of our long-term growth strategy we’re frequently looking at different countries for possible locations for future production facilities. No decisions have been made yet, though, for a new plant in North America,” said Mathias Schmidt, a BMW spokesman, in an official tone about the matter.

Even so, a move like this is quite surprising, even with the added pressure from Audi and Mercedes that are gaining ground on the Bavarian giant. Opening a new plant in the US would be expensive and might not be the best move on short term. Moving to Mexico would be a cheaper alternative both on the long and short run.
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