BMW Leads Premium Segment in the US, Mercedes-Benz Plays Catch-Up

BMW Leads Premium Segment in the US, Mercedes-Benz Plays Catch-Up 1 photo
BMW remains the premium segment's sales leader in 2015 both in the USA and at a global scale, but Mercedes-Benz's American division is closing in on year-to-date results for the first 11 months of this year.
The BMW brand's sales went up by two percent in November and by 4.4 percent in the January-November period of this year. Figures for the first 11 months of 2015 show that 311,398 BMW vehicles were sold in the US. Last month alone, BMW sold a total of 32,003 models, while MINI delivered 4,444 units to its customers.

The Oxford brand suffered an 11.3% sales drop last month, but it’s still on the rise if you look at the results from the first 11 months of the year. In this period, MINI sold a total of 53,505 units, translating into an 8.1 percent sales rise. BMW Group's total sales in the US by the end of November 2015 add up to 364,903 units, accounting for a 4.9 percent sales rise.

Meanwhile, Mercedes-Benz's US division is catching up. The Stuttgart brand managed to sell 33,475 units in November, making the eleventh month of the year the best one so far if we take into account all of the brands in its portfolio (smart and Mercedes-Benz Vans sales are included in the figures).

The interesting part of these results lies in the year-to-date sales, where MB USA totaled 308,885 units sold, up 4.2% compared to last year. If you include year-to-date sales for the Mercedes-Benz Vans department and the smart brand, MB USA adds up to 341,543 cars sold.

The figures above show that Mercedes-Benz is catching up with the BMW brand when it comes to US sales. The difference between the two German carmakers on a year-to-date basis is of just over 2,500 units.

Lexus is USA's third premium brand regarding sales for the first 11 months of the year. Toyota's luxury division delivered 303,221 units from January to November, recording an increase of 12.1 percent. Just during the month of November 2015, Lexus sold 29,340 units in the country.

Audi, on the other hand, reached sales of 181,803 units through November, accounting for a rise of 11.7% in comparison with the same period of 2014. During the previous month alone, Audi's sales rose 0.4 percent to a total of 16,700 vehicles.

Infiniti sold 118,405 units in the first 11 months of 2015, recording an increase of 12.4 percent. In November alone, the Japanese carmaker sold 11,694 units.

As these figures show, BMW, Mercedes-Benz, and Lexus are on the US podium regarding sales. Audi and Infiniti follow close behind, while Volvo stays in the sixth position in spite of an 18% rise for the first 11 months of the year and a 90.5% increase in November, justified by the launch of the all-new XC90.

Unless something remarkable happens in Mercedes-Benz or Lexus showrooms in December or something wrong happens to the Munich brand, BMW is free to take the crown of premium car sales in the USA and the world for 2015 as well.
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About the author: Sebastian Toma
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Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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