BMW Increases Prices on US-Sold Models

There's no wonder that European automakers, who have always been regarded as powerful companies during financial recessions, are now counteracting the crisis with increased prices. And BMW makes no exception to the rule, meaning that the German manufacturer has just announced new prices for all models sold in the United States due to the “ongoing structural and economical changes in the market place.” In other words, BMW raises prices of its US-sold models forced by the global recession which brought various major changes in the automotive industry and particularly in the American one.

“It will ensure revenue generation for the company’s U.S. operations and help to protect the quality of business,” BMW explained the decision in a press statement, explaining that pricing of the new Advanced Diesel models will remain unchanged. In addition, the revised 335d and X5 xDrive 35d are set to reach the American dealerships this month.

BMW has also unveiled prices for the new 2009 7 Series showcased at the Los Angeles International Auto Show, with the cheapest 750i valued at $81,125 plus $825 for destination and handling. The 750Li variant pricing starts at $85,025, both models being scheduled to reach the BMW Center in mid-2009.

But getting back to the increased prices for the United States models, the most expensive vehicles in the 2009 lineup remain the M6 Convertible and M6 Coupe which are now sold for $108,725 and $102,925, respectively, including $825 for destination.

On the other hand, the cheapest model in the whole range is now the 1 Series 128i Coupe which costs $30,225, including the aforementioned charges, followed by the 128i Convertible variant valued at $34,825.

For full pricing on the 2009 BMW United States lineup, check out the attached PDF document.