Photo: Guido ten Brink / SB-Medien
Even though it's probably the coolest looking BMW ever made, the i8 has no bright colors on offer, just black, white, blue and silver. That makes it look like an iPhone, which is great if you want people to know it's electric. But if you want a hot color that Ferrari owners will be envious of, look no further than the i8 Protonic Red Edition.
This bad boy was presented in mid-February and is grabbing even more attention at the Geneva Motor Show. The shade of red BMW used was chosen specially for this car and fits the i8 well. It makes us wonder why nobody asked the company to offer a brighter color... except the hundreds of people who had it wrapped.
The red paint is made to stand out by applying Frozen Gray to all the trim and Orbit Gray to alloy wheels. The same kinds of colors can also be seen in the interior department, which was also dull and iPhone-like. We see red double-stitching around the cabin and the addition of some carbon fiber and ceramic trim.
The Protonic Red doesn't inspire you to write a 20-page editorial about the history of the BMW brand. However, it marks the beginning of a new era for the i8, which never had any special editions until now. Pretty soon, we should be inundated with M Performance carbon fiber parts, different trim pieces and even ways to change the face of the vehicle.
Special edition models usually start coming out when sales decline. However, sales of the BMW i3 and BMW i8 in 2015 were around 66% up over the previous year, with a total of 29,513 deliveries. In the case of the i8, the company cannot keep up with demand.
The bad news is that the i8 Protonic Red Edition is designed for the UK market, where it will be sold for £112,535, making it £8,995 more expensive than the standard i8. Orders can be placed as early as March 1, but deliveries will take until August or September.
The red paint is made to stand out by applying Frozen Gray to all the trim and Orbit Gray to alloy wheels. The same kinds of colors can also be seen in the interior department, which was also dull and iPhone-like. We see red double-stitching around the cabin and the addition of some carbon fiber and ceramic trim.
The Protonic Red doesn't inspire you to write a 20-page editorial about the history of the BMW brand. However, it marks the beginning of a new era for the i8, which never had any special editions until now. Pretty soon, we should be inundated with M Performance carbon fiber parts, different trim pieces and even ways to change the face of the vehicle.
Special edition models usually start coming out when sales decline. However, sales of the BMW i3 and BMW i8 in 2015 were around 66% up over the previous year, with a total of 29,513 deliveries. In the case of the i8, the company cannot keep up with demand.
The bad news is that the i8 Protonic Red Edition is designed for the UK market, where it will be sold for £112,535, making it £8,995 more expensive than the standard i8. Orders can be placed as early as March 1, but deliveries will take until August or September.
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