BMW i8 Commercial: Sightings

BMW i8 1 photo
Photo: BMW
Besides the awesome ad inspired by Arthur C. Clarke we showed you yesterday, there's another excellent BMW commercial for the i8 plug-in hybrid sportscar being show on television right now.
It's about people describing what they experienced when they first saw the futuristic automobiles and is appropriately named "Sightings". It's a great idea, but we have a small problem with it. Renault pulled off a similar ad, back in 2012 if I'm not mistaken. It was for the Clio and it's at least as good if not better.

"It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world stage," said Trudy Hardy, vp of marketing for BMW of North America. "We look forward to making a bold statement about the future of sustainable mobility."

Commercial credits courtesy of

President & Co-Chief Creative Officer: Ed Brojerdi(Co-Chief Creative Officer: Izzy DeBellis(Executive Creative Director: Paul Renner(Group Creative Director: Marc Hartzman(Associate Creative Director: Liz King(Associate Creative Director: John Hagerty(Group Account Director: Katie Klumper(Account Director: Socrates Papazoglou(Account Supervisor: Chris Belmore(Executive Producer: Robert Beck(Senior Producer: Melissa Tifrere
Production: Bob Industries(Director: Dayton/Faris(Executive Producer: Chuck Ryant and TK Knowles(Line Producer: Bart Lipton
Director of Photography: Tim Hudson
Editorial/Editor: Bikini Edit/Avi Oron(Executive Producer: Gina Pagano(Senior Producer: Brad Wood(Assistant Editor: Gustavo Roman
Post EFX: The Mill(Flame Artist: Nathan Kane(Executive Producer: Melanie Wickham(Producer: Alex Fitzgerald
Music Credits(Music Supervisor (Sightings): Wool & Tusk(Song/Artist: Vladimirs Blues by Max Richter(Music Supervisor (Shhh): Dan Wilcox and Wool & Tusk(Song/Artist: High School Lover by Cayucaus
Color/Colorist: CO3/Tom Poole
Audio: Sonic Union(Mixer: Steve Rosen
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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