BMW i8 Commercial: Sightings

It's about people describing what they experienced when they first saw the futuristic automobiles and is appropriately named "Sightings". It's a great idea, but we have a small problem with it. Renault pulled off a similar ad, back in 2012 if I'm not mistaken. It was for the Clio and it's at least as good if not better.

"It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world stage," said Trudy Hardy, vp of marketing for BMW of North America. "We look forward to making a bold statement about the future of sustainable mobility."

Commercial credits courtesy of adweek.com:

President & Co-Chief Creative Officer: Ed Brojerdi(Co-Chief Creative Officer: Izzy DeBellis(Executive Creative Director: Paul Renner(Group Creative Director: Marc Hartzman(Associate Creative Director: Liz King(Associate Creative Director: John Hagerty(Group Account Director: Katie Klumper(Account Director: Socrates Papazoglou(Account Supervisor: Chris Belmore(Executive Producer: Robert Beck(Senior Producer: Melissa Tifrere
Production: Bob Industries(Director: Dayton/Faris(Executive Producer: Chuck Ryant and TK Knowles(Line Producer: Bart Lipton
Director of Photography: Tim Hudson
Editorial/Editor: Bikini Edit/Avi Oron(Executive Producer: Gina Pagano(Senior Producer: Brad Wood(Assistant Editor: Gustavo Roman
Post EFX: The Mill(Flame Artist: Nathan Kane(Executive Producer: Melanie Wickham(Producer: Alex Fitzgerald
Music Credits(Music Supervisor (Sightings): Wool & Tusk(Song/Artist: Vladimirs Blues by Max Richter(Music Supervisor (Shhh): Dan Wilcox and Wool & Tusk(Song/Artist: High School Lover by Cayucaus
Color/Colorist: CO3/Tom Poole
Audio: Sonic Union(Mixer: Steve Rosen