Well folks, November 16 is here and so is the i3. In an official event, BMW representatives presented the first models to their respective owners at the BMW Welt in Munich yesterday, to make sure they can enjoy their EV during the weekend that was upon them.
The event also marked the moment when the i3 became available in dealerships in selected European markets alongside Germany, of course. The first models were presented by Ian Robertson, Member of the Board of Management at BMW AG and Roland Kruger, Senior Vice President, Head of Sales and Marketing Germany for the BMW Group.
Of course, high-ranking officials from the Bavarian state were also on the scene, including The head of the Bavarian State Chancellor’s Office and State Minister for Federal Affairs and Special Tasks, Christine Haderthauer, and Member of the Board of Management of Allianz SE, Oliver Bäte, both of them being amongst the first i customers.
“Today marks a milestone in the history of the BMW Group, as we hand over our first BMW i premium electric vehicle to customers. In doing so, we are bringing sustainable mobility to the roads,” said Ian Robertson during presentation of the keys.
“Innovative vehicles need innovative distribution channels. For this reason, the BMW i3 can now also be ordered over the phone and online. However, the most important role in distribution is still that of our retail partners. We are delighted to have 46 carefully chosen BMW i agents in Germany, who are investing in the future of BMW i with us,” added Roland Krüger.
This is just the first step though, in the following month the innovative and revolutionary vehicle being scheduled for official release in the US, Japan, China and Korea, looking to mark a new era in the way we look at mobility altogether.