Photo: BMW
After a record-breaking year in 2012, BMW claimed that this year will be even better. Everybody thought they must be going mad when they made the announcement but the first results show they were right.
The Middle East market rose this year by 28%, with a total of 6,303 MINI and BMW vehicles sold over the 13 markets in the area. The title for the biggest market in the area was claimed by the United Arab Emirates that accounted for 51% of the cars sold.
Abu Dhabi claimed 1,906 vehicles while Dubai followed with 1,317 units. Other markets grew by double digits also, like Bahrain (99%), Kuwait (56%), Qatar (31%), Jordan (24%) and Oman (12%).
"There are a number of contributing factors which play a crucial role towards our record breaking first quarter. First of all it helps that we are operating in a favorable economic environment. This is coupled with the strength of our brands and the launch of new models such as the BMW 6 Series Gran Coupé as well as models that are already strongly established in the Middle East," said Dr. Joerg Breuer, Managing Director, BMW Group Middle East, talking about the positive results.
Abu Dhabi claimed 1,906 vehicles while Dubai followed with 1,317 units. Other markets grew by double digits also, like Bahrain (99%), Kuwait (56%), Qatar (31%), Jordan (24%) and Oman (12%).
"There are a number of contributing factors which play a crucial role towards our record breaking first quarter. First of all it helps that we are operating in a favorable economic environment. This is coupled with the strength of our brands and the launch of new models such as the BMW 6 Series Gran Coupé as well as models that are already strongly established in the Middle East," said Dr. Joerg Breuer, Managing Director, BMW Group Middle East, talking about the positive results.
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