Photo: BMW
After opening development centers in Beijing and Shenyang, BMW China is extending its research capabilities with a new powerhouse for ideas located in Shanghai.
The Shanghai location has been the host of the ConnectedDrive Lab since March 2011 and since April 2012 for the BMW Group subsidiary DesignworksUSA. Starting with March 2013, this location, also known as BMW Technology Office China, will be the third pillar responsible for dealing with specific problems of the Chinese market.
“The central objective of our team is to check new trends and technologies in China – from the automotive as well as non-automotive sectors – for their practicability in BMW products, and where appropriate make them available in the vehicle as fast as possible," explains Carsten Isert, Head of the BMW Group Technology Office China.
Even though the team that is currently working in the new Technology Office has only 8 people, they will be helped in their endeavors by other members of the BMW family from Beijing, Shenyang and Munich.
“The central objective of our team is to check new trends and technologies in China – from the automotive as well as non-automotive sectors – for their practicability in BMW products, and where appropriate make them available in the vehicle as fast as possible," explains Carsten Isert, Head of the BMW Group Technology Office China.
Even though the team that is currently working in the new Technology Office has only 8 people, they will be helped in their endeavors by other members of the BMW family from Beijing, Shenyang and Munich.
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