In an effort to raise awareness of safe driving, they created a partnership with Scotch College Melbourne to educate young adults about efficient and safe driving. As you have probably guessed by now, the campaign takes place only in Australia ... sadly.
The program's declared objective was to provide the next generation of drivers with potentially lifesaving skills. The campaign is headed by chief BMW Driver Training instructor Geoff Brabham. In order to make the program more appealing, the staff paired up with Australian racing driver Bib Stillwell.
The course included several theoretical and practical elements of driving and road safety. Different real-life automotive situations have been set up, along with a series of captivating sport handling maneuvers to demonstrate the importance of technology such as ABS (Anti-lock Braking System) and how to properly avoid potential road hazards.
“The opportunity to demonstrate driver safety techniques to the next generation of drivers is very satisfying”, said Matthew Taylor, BMW Driver Training Manager.
“The response has been overwhelming from the students and parents. Not only did they have the opportunity to meet one of Australia’s most accomplished racing drivers, they learnt some techniques to hold them in good stead when they take to the roads. As a pilot programme we couldn’t be happier. If participants take just one safety initiative away with them we’ve succeeded”, concluded Taylor.