Photo: BMW
As part of this week's quarterly report, BMW revealed the financial performance of the company over the second quarter of the year and reassured everyone that it is on track to achieving the targets it set for this year.
The numbers seem to be in favor of the carmaker. BMW says retail sales and market share both increased, while earnings and profitability improved as well compared to the same period of last year.
With that in mind, the Germans once again committed to the electrification plans they already announced. The 25 new car models that were initially planned to hit the market by the middle of the next decade have been moved to 2023, and of the 25, more than half will be fully electric cars.
"At the six-month stage, we are on course to meet our targets for the full year. We are inspiring customers with new products and once again succeeded in increasing automobile deliveries to a new record level in the first half of the year," said in a statement Harald Krüger, BMW's chairman of the board.
"We deliver what we promise – even in fast-changing times. We consistently leverage new technologies to successfully master the enormous challenges facing our industry during this current phase of transformation."
That's the official story. Unofficially, just before BMW's official statement, a number of news outlets started publishing stories about alleged plans BMW has to kill quite a number of models.
According to Automobile, the names on the black list include some of the models the carmaker launched over the past few years, like the Z4 or the 8 Series coupe and convertible.
By axing these models, BMW will make room to more electric cars, but also more SUVs. Sources talk of new models as well, like the X8 SUV and an expanded lineup of i models.
With that in mind, the Germans once again committed to the electrification plans they already announced. The 25 new car models that were initially planned to hit the market by the middle of the next decade have been moved to 2023, and of the 25, more than half will be fully electric cars.
"At the six-month stage, we are on course to meet our targets for the full year. We are inspiring customers with new products and once again succeeded in increasing automobile deliveries to a new record level in the first half of the year," said in a statement Harald Krüger, BMW's chairman of the board.
"We deliver what we promise – even in fast-changing times. We consistently leverage new technologies to successfully master the enormous challenges facing our industry during this current phase of transformation."
That's the official story. Unofficially, just before BMW's official statement, a number of news outlets started publishing stories about alleged plans BMW has to kill quite a number of models.
According to Automobile, the names on the black list include some of the models the carmaker launched over the past few years, like the Z4 or the 8 Series coupe and convertible.
By axing these models, BMW will make room to more electric cars, but also more SUVs. Sources talk of new models as well, like the X8 SUV and an expanded lineup of i models.
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