And such high figures do nothing more than to help the German automaker increase its market coverage in the United States, BMW officials said, with overall sales of BMW Group in 2008 totaling 350,000 vehicles.
"Our CPO vehicle program has helped to broaden BMW's customer base in the U.S. considerably," says Peter Miles, Executive Vice-President of BMW of North America, LLC. "It is an important tool attracting a new generation of BMW buyers and we expect many to move up to new vehicles when the market improves, and this is another benefit in addition to helping our dealers to weather the current economic situation".
Aside from this report, BMW yesterday announced its financial results for February 2009, unveiling a 24.4 percent drop in sales compared to the same month of 2008. In essence, BMW delivered a total of 80,453 BMW, MINI und Rolls-Royce brand automobiles worldwide compared to 106,338 units in the same period of the year before.
In addition, the group revealed that Rolls Royce was the only brand it owns to increase sales, as the luxury cars manufacturer delivered a total of 67 models compared to 57 units in February 2008.
"In just a few months the new BMW 7 Series has become the class leader in those markets in which it has been launched and the BMW X5 and X6 continue to dominate the global premium SAV/SUV segment," Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing.
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