BMW CEO Says Keep Calm and Buy Electric Cars

BMW CEO Norbert Reithofer 1 photo
Photo: BMW
The latest statement of Norbert Reithofer, CEO of BMW AG Group, raised a lot of eyebrows. Speaking at the annual Shareholders Meeting, the main focus was the future of cars, especially electrical and hybrid ones.
If Germans are known for one thing, that's their engineering prowess. However, they are also known for another thing, one that's less flattering: fretting about things. As soon as the public found out about BMWs future plans of releasing an Electric Vehicle (EV) everyone freaked out a bit.

That's probably why, Reithofer, the CEO of BMW decided to address the public directly and tell them not to fear new things so much and take a leap of faith.

"Germany is respected and admired the world over for its engineering expertise and powers of innovation, but German angst is also a concept the rest of the world is familiar with. We like to engage in long and fearful discussions because we Germans tend to see more problems than opportunities, and it is no different with electro-mobility,” said BMW's CEO.

How Germans will take to the Bavarian company's new all-electric car, the i3, is still to be seen. But since future emission standards will be incredibly strict, EVs are bound to be more and more popular on the city streets of tomorrow.
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