Photo: BMW
BMW has revealed a customized version of an i8 which will run in this year’s Mille Miglia. We are talking about the BMW i8 Futurism Edition, a one-off model customized with the aid of Garage Italia Customs. The car features artwork from Italian artist Giacomo Balla.
BMW's i8 Futurism Edition will follow the BMW 328 model driven in the Mille Miglia by the CEO and President of BMW’s Italian branch, Sergio Solero. The 2016 edition of the Mille Miglia goes from Brescia to Rome and Back, and it starts on May 19, 2016.
This one-off model features the “Lampada ad Arco” replicated on the body-shell. It represents a street lamp powered by electricity under the moonlight.
BMW chose this painting because it brought a revolutionary color technique to meet the advent of electricity in the 1900s.
The German company sees this work as a link to the technology of the i8. The original work of Giacomo Balla stands in the Museum of Modern Art in New York. Balla is one of the key figures of the Futurism movement. His work is famous for the depiction of movement, speed, and light.
In case you are wondering, the whole Futurism trend originated in Italy in the 1900s, and it emphasized speed, youth, technology, and violence. It was linked to the car, the airplane, and the industrial city. Excepting the part with the violence (of which the i8 is capable in Sport + mode and a heavy foot on the gas), it is easy to understand the link between this artistic current and the BMW i8.
This time, the customization process was done entirely by Garage Italia Customs. The BMW i8 Futurism Edition marks the first collaboration between the two partners, and they both projected this work for the future of mobility.
While BMW was busy celebrating 50 years in Italy, the team at Garage Italia Customs was happy to honor Italian artist Giacomo Balla, a figure of the Futurism movement.
This one-off model features the “Lampada ad Arco” replicated on the body-shell. It represents a street lamp powered by electricity under the moonlight.
BMW chose this painting because it brought a revolutionary color technique to meet the advent of electricity in the 1900s.
The German company sees this work as a link to the technology of the i8. The original work of Giacomo Balla stands in the Museum of Modern Art in New York. Balla is one of the key figures of the Futurism movement. His work is famous for the depiction of movement, speed, and light.
In case you are wondering, the whole Futurism trend originated in Italy in the 1900s, and it emphasized speed, youth, technology, and violence. It was linked to the car, the airplane, and the industrial city. Excepting the part with the violence (of which the i8 is capable in Sport + mode and a heavy foot on the gas), it is easy to understand the link between this artistic current and the BMW i8.
This time, the customization process was done entirely by Garage Italia Customs. The BMW i8 Futurism Edition marks the first collaboration between the two partners, and they both projected this work for the future of mobility.
While BMW was busy celebrating 50 years in Italy, the team at Garage Italia Customs was happy to honor Italian artist Giacomo Balla, a figure of the Futurism movement.
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