BMW Announces January Sales Growth

Since the start of 2010, vehicle sales have seriously gone up. BMW Group saw a strong increase in sales of 16.6%, as it managed to deliver 82,120 BMW, MINI and Rolls-Royce worldwide during the month of January. By comparison, BMW Group only delivered 70,419 last year.

“We started the new year well with healthy growth in sales, and are continuing the upward trend of the last few months,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing.

“We have set ourselves ambitious goals for the full year 2010. Thanks to the large number of new, highly-attractive models, such as the new BMW 5 Series and the MINI Countryman, we are aiming for growth in the single-digit percentage range for 2010, and intend to sell more than 1.3 million vehicles.”

Talking particularly about BMW, the German brand managed a 15.9% sales increase to a total of 69,852 vehicles in January. The biggest growth was seen in the more expensive car segments: the BMW 7 Series with 4,742 deliveries (+89.8%), and the BMW X5 and X6 models with a combined total of 10,565 (+9.3%) deliveries. BMW also delivered 1,552 units of the Z4s (+278.5%), 22,501 units of the 3 Series (+ 7.1%) and 9,314 units of the 5 Series (+4.9%).

“We have already sold virtually all of the current BMW 5 Series Sedans, so there will be a relatively small volume of final deliveries of this model over the next two months,” said Ian Robertson.

Robertson added: “The new BMW 5 Series Sedan is receiving an enthusiastic response from the media and the public. From the second quarter on, the new model – together with the new, recently launched BMW X1 and BMW 5 Series Gran Turismo models – will give sales a further boost.”