Photo: BMW
By now, the fact that BMW’s Chinese subsidiary Brilliance makes some very interesting rebadged models should be known to everybody, but what isn’t public information is that they will work together to develop a new electric vehicle brand in the dominant Asian market.
Symilar moves are planned by other automakers like Ford and GM, who all want to take advantage of the huge incentives offered to electric vehicle buyers of models that are built in the country. BMW Brilliance Automotive presented a prototype of a plug-in hybrid sedan earlier this year in Shanghai.
"We will have a new brand, it's a legislative requirement," BMW head of sales and marketing, Ian Robertson, told Automotive News Europe. "The Chinese auto market is the biggest in the world, but what they haven't really got is an international brand with Chinese origin. I think there will be a requirement of globalization of a Chinese brand. What's happening is that we're all encouraged to have more brands with a new technology element to it.
"We will have a new brand, it's a legislative requirement," BMW head of sales and marketing, Ian Robertson, told Automotive News Europe. "The Chinese auto market is the biggest in the world, but what they haven't really got is an international brand with Chinese origin. I think there will be a requirement of globalization of a Chinese brand. What's happening is that we're all encouraged to have more brands with a new technology element to it.
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