BMW Ahead of Mercedes in US Sales in October

The war between BMW and Mercedes-Benz keeps on waging and when it comes to sales it’s getting hotter by the minute. The October results in the US show that BMW is managing to push more cars than Mercedes even though the Stuttgart-based company offers more entry-level options.
BMW roundel 1 photo
Photo: Screenshot from Youtube
BMW posted a 11 percent increase in the tenth month of the year compared to the same period of 2013. In total, they sold 30,602 BMW-branded cars (that doesn’t include Rolls-Royce or MINI products). At the same time, Mercedes-Benz sold 28,593 units which may seem impressive but falls short about 5 percent compared to the results the Germans recorded last year.

Yeah, it surprised us as well, as three pointed star-branded vehicles have been selling quite well in the last few months, posting growth after growth. However, it just goes to show just how successful the CLA-Class was when it was first introduced, about a year ago. That’s why today’s results seem small in comparison.

On a year-to-date basis, Mercedes sold 261,804 cars in total, an increase of 7 percent but even so, it’s still behind the premium segment leader, BMW, that pushed 267,193 units so far. Even so, the difference is getting smaller by the week.

Surprisingly, the biggest increase in demand was not in the entry-level segment but rather at the other end. The S-Class limousine recorded a growth in sales of 39 percent, the biggest over the entire range.

On the one hand, the price of the car makes this surprising but on the other, it makes perfect sense as the old model was facing terrible sales in its last months.

In the Munichers’ side, the limousine business is going even better. The demand for the 7 Series skyrocketed, growing by 170 percent, with a grand total of 1,680 units sold. We’re guessing that’s because of big incentives introduced as the F01 platform is heading to retirement.

The competition

The other two manufacturers that have premium claims in the US, Audi and Lexus, are still far behind the two leaders in the segment. Lexus is showing strong pace as it just posted its 13th consecutive month of sales gains, the results recorded in October showing a grand total of 23,355 units, a 3 percent increase.

On a year-to-date basis, the Japanese manufacturer posted a 14 percent increase overall, raising its total to 244,038 vehicles up until now.

Audi, on the other hand, is even more impressive, posting its 46th consecutive month of record monthly sales in the US. In October alone, the gains were in the 17 percent region, the Ingolstadt-based company selling 15,150 units. Most of it is due to the new entry-level Audi A3 but also due to the high demand of the older Q7 that has nice incentives on its side as it nears the end of production.
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