Photo: Screenshot from Website
Looking to come even closer to its customers, BMW decided to launch a lifestyle and accessories shopping experience within the Facebook environment. This way, BMW enthusiasts and Facebook users will now have the possibility of shopping for everything BMW (including BMW M Performance Parts) right on Facebook.
Just as expected on the world-wide social platform, the BMW USA Social Shop will feature functions like "sharing" and "liking" items, as well as showing friends' activity and items they add to their wish lists (a good way to choose the perfect gift).
Existing BMW eCommerce functionalities you know from www.shopBMWUSA.com, such as the ability to shop for a range of accessory products by model and category, will be enhanced in the Facebook environment to include a “social memory”, personal profiles and wish lists.
Users are not required to share personal data or grant the app permission; however, providing authorization will significantly enhance the user experience and add functionality, including the ability to follow friends’ interactions and review their recommendations or what they have added to their wish lists.
The BMW USA Social Shop allows for a secure Checkout and purchase right on Facebook using Paypal, Google Checkout or credit cards. Additional payment options will be added later this year.
“We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space," said Peter Brandt, Aftersales Business Development and Marketing Manager, BMW of North America.
"BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases,” he added.
You can find the BMW USA Social Shop here or by visiting BMW USA's Facebook page.
Existing BMW eCommerce functionalities you know from www.shopBMWUSA.com, such as the ability to shop for a range of accessory products by model and category, will be enhanced in the Facebook environment to include a “social memory”, personal profiles and wish lists.
Users are not required to share personal data or grant the app permission; however, providing authorization will significantly enhance the user experience and add functionality, including the ability to follow friends’ interactions and review their recommendations or what they have added to their wish lists.
The BMW USA Social Shop allows for a secure Checkout and purchase right on Facebook using Paypal, Google Checkout or credit cards. Additional payment options will be added later this year.
“We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space," said Peter Brandt, Aftersales Business Development and Marketing Manager, BMW of North America.
"BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases,” he added.
You can find the BMW USA Social Shop here or by visiting BMW USA's Facebook page.
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