Photo: BMW
BMW introduced the 4 Series Gran Coupe as a 2014 model year vehicle, but it seems that the configuration might not be extended to another generation.
Just like its big brother, the 6 Series Gran Coupe, the four-door coupe based on the 4 Series is a product made for a niche, which seemed to expand at the time of its creation.
While BMW has sold a fair share of 4 Series Gran Coupe models, the product is not as successful as its siblings. This can be observed in sales figures, which are not what some might describe as flattering.
Because sales of this body style are not meeting expectations, BMW is reportedly considering discontinuing the model after just one generation. Such a feat is not a first for BMW, and other automakers have done the same with their niche-market experiments.
Just like trends in the fashion industry, things like these come and go, and some of them never return. In the automotive world, things are always on the move, but a few body styles are always a hit with buyers. Other body configurations never catch on, in spite of the fact that their owners create a loving community around them.
Another example of a different body style that BMW had experimented in recent history and had been shelved after a short period was the BMW M Coupe, which was a shooting brake.
It lived for two generations, but their production cycles only add up to four years. As a result of just over 5,000 units being sold worldwide, the stylish shooting brake developed by BMW’s M division is highly valued today.
The car was not sold in high numbers when it was available, mainly because of its unusual design, which ended up being a valued feature of the model these days.
In fact, sales figures of this type were so small that it became BMW’s smallest production car except for those that had a limited production quota. The same phenomenon might not happen to the 4 Series Gran Coupe, mainly because there was no M variant, and the model achieved better sales figures than the “clown shoe.”
For a definitive answer, we have to wait and see what BMW's management decides.
While BMW has sold a fair share of 4 Series Gran Coupe models, the product is not as successful as its siblings. This can be observed in sales figures, which are not what some might describe as flattering.
Because sales of this body style are not meeting expectations, BMW is reportedly considering discontinuing the model after just one generation. Such a feat is not a first for BMW, and other automakers have done the same with their niche-market experiments.
Just like trends in the fashion industry, things like these come and go, and some of them never return. In the automotive world, things are always on the move, but a few body styles are always a hit with buyers. Other body configurations never catch on, in spite of the fact that their owners create a loving community around them.
Another example of a different body style that BMW had experimented in recent history and had been shelved after a short period was the BMW M Coupe, which was a shooting brake.
It lived for two generations, but their production cycles only add up to four years. As a result of just over 5,000 units being sold worldwide, the stylish shooting brake developed by BMW’s M division is highly valued today.
The car was not sold in high numbers when it was available, mainly because of its unusual design, which ended up being a valued feature of the model these days.
In fact, sales figures of this type were so small that it became BMW’s smallest production car except for those that had a limited production quota. The same phenomenon might not happen to the 4 Series Gran Coupe, mainly because there was no M variant, and the model achieved better sales figures than the “clown shoe.”
For a definitive answer, we have to wait and see what BMW's management decides.
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