BMW 4 Series Convertible Gets a Launch Film

BMW 4 Series Convertible 1 photo
Photo: Screenshot from Youtube
Well, it’s been a little over a week since the BMW 4 Series Convertible made its worldwide debut at the 2013 LA Auto Show and the time has come to take a quick look at how the Germans hope to market it.
As it turns out, only tall, thin, good-looking and always happy people will drive the new drop-top from BMW. At least that’s what the video seems to be suggesting.

It’s true, the video doesn’t show any other kind of people but the Munich-based company isn’t the only one that does this sort of thing though. Not that it’s any kind of excuse but who wants to see ugly people on TV anyway, right?

As for the car, in the US it will be available in two variants at first, the 428i (showcased in this video) and the 435i, both using petrol turbocharged engines and starting at USD48,750.

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