The new package comes as an addition to the already existing ones: Innovationspaket and Comfort Paket. The M Sport brings 18-inch light alloy wheels (optionally, you could order 19-inch ones), a sportier suspension that lowers the car by up to 15 mm and LeMans blue paint.
The exterior is dominated by the Aero Paket that makes the car look a bit more aggressive. An M3-style front airdam, special side skirts, and a redesigned rear bumper make up the design package. Inside, the package adds sport seats, leather gearshift, handbrake, and steering wheel trim, an anthracite headliner and an aluminum accent trim.
The price tag for the new 3 Series package has not yet been made public, but enthusiasts say it should not top $1,500, according to bmwblog.com. The 3 Series has won Car and Driver magazine's annual Ten Best list 18 times, from 1992 through 2009. The E90, the currently available version, was named "Best New Sports Sedan" in the 2006 Canadian Car of the Year awards.
Also, it was awarded the World Car of the Year at the New York Auto Show in 2006. The BMW 3-Series is currently used in both the SCCA Pro Racing Speed World Challenge Touring Car Series and the Grand American Road Racing Association Series.