To be priced at AU$47,400, the 120i will become, when it arrives in the country in May, the most affordable version of the 1 Series on the market. It will complete the range currently sold there and which comprises he 123d, 125i and 135i M Sport in the 1 Series Coup.
Despite its price, the model will come equipped with all the features that have made the German auto maker a major competitor on the premium car segment. Featuring a 154-horsepower engine with Valvetronic technology, the model promises to bring new and younger buyers to the brand.
The equipment features with which BMW plans to draw new customers include 17-inch light-alloy wheels, sports seats with electric backrest, Boston leather upholstery, sports leather steering wheel, cruise control, rear parking sensors, fog lights, ambient lighting package, 60:40 split-fold rear seats, storage compartment package, rain sensor, Bluetooth, USB and a 6-speaker stereo system.
The car is packed with all the safety features one would expect from a BMW, including brake force display.
Before the arrival of the new model in May and up until March, the German auto maker has sold a total of 6,100 1 Series models in Australia. As soon as the 120i gets there, the German auto maker plans to increase that number and the rate of sale for the 1 Series.