BMW 1-Series M Coupe Commercial: Perfect Balance

We have to admit that a commercial about perfect balance seems a bit boring, especially when you’ve got a superb fun-mobile like the 1-Series M Coupe at your disposal. But, there’s nothing wrong with being a bit too proud of the 1M and getting carried away.
In their latest commercial, the M-people try to emphasize the balance is a key fact in getting the right sort of performance, and to illustrate this, the RWD little devil is placed on a seesaw, revealing its poise.

Honestly, they would have been far better off working the fun angle, and demonstrating that the 1M is poised but also exciting in the corners. Because precision and German engineering can be a bit boring at times.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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